by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Forward Thinking Magazine : December 2010
43 43 technology If not, you could be missing out on valuable opportunities to differentiate your offering, strengthen your client relationships and generate more business. If you are using modern communications to demonstrate your knowledge and expertise, you will be kicking off to a great start with your clients. Australians are tech-savvy. More than 11.3 million Australians are logging on to the internet every month1 , a third of Australians now check emails on their mobile phones and more than 70 per cent access mobile entertainment and information services2. More than a quarter of a million iPads were sold since between the product’s launch on 28 May 2010 and the end of September3 – approximately 2,175 every day. Australians seem to have overcome their online banking security fears to the point that many people are comfortable to check their balance, pay bills and trade shares from their mobile phone. The number of Australians banking and shopping online increased from 63 per cent in 2008 to 67 per cent in 20094 . Consumers expect more As we all know, the world is changing rapidly around us, and with it consumer expectation rises. In order to meet the needs and get the attention of the new, younger breed of advice clients, advisers would be wise to develop their communication strategy accordingly. Just a few small additions to your current communications could make all the difference. Something as basic as an email newsletter is a great way of establishing regular lines of communication with your client base. This can help establish a relationship and trust, and may encourage them to recommend you to their friends and family. It’s also a way that they can pass on some of your style – a piece of you – to prospective clients so you can start to build that relationship with prospects too. Who are you talking to? Although the population is ageing and you may have a growing number of retirees on your books, and although baby boomers may be making up the bulk of your business right now, in order to future- proof your business it’s important to start attracting your next wave of life-long clients – Gen X and even Gen Y. Gen X are tech-smart and time-poor. They have a great thirst for knowledge and share financial experiences with their peers, increasingly through social networking sites and forums. They use the internet to inform themselves and to back up their financial decisions. They are likely to be attracted to a firm that makes good use of technology, offers information transparently and creates a relationship with them. But it’s not just the Gen X clients you can positively influence online - retirees are getting on board as well, with 44 per cent of those aged over 70 being active internet users5. Written by Helen Copp, Macquarie Adviser Ser vices