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Forward Thinking Magazine : April 2011
56 Joining the dots for efficiency Building a successful business based on servicing the burgeoning self managed super fund (SMSF) market requires more than an ad hoc approach. Yet those who have successfully built administration, software and advice businesses in this market say it is a common mistake of many around them. Rather, being efficient requires decisive action and a commitment to using technology in a way that allows advisers to do what they do best.